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Owner AI Fieldbook

A practical, source-backed fieldbook for owners deciding where AI belongs in customer service, marketing, finance, operations, people, knowledge, and risk—with tests that fit a smaller team.

Authority-to-use-case crosswalk

FTC Advertising and Marketing Basics and hiring and onboarding support

A decision-specific crosswalk between FTC Advertising and Marketing Basics and hiring and onboarding support for AI for Business Owners, with authority class, evidence requirements, human ownership, and interpretation limits kept visible.

Direct answer

Review AI-drafted marketing and vendor performance claims.

Start with the authority class

Truthful, substantiated customer claims

Before applying the record, determine whether it is binding law, regulator guidance, a technical or management standard, a professional code, an industry framework, or a voluntary risk resource. Preserve issuer, jurisdiction, version, status, effective date, intended audience, and the exact passage connected to the decision. Similar language does not make two authorities interchangeable.

Define the executive use case

AI can improve job-description drafts, interview consistency, onboarding checklists, and policy retrieval. Owners should not use opaque scores, personality guesses, or inaccessible assessments to decide who gets an opportunity.

The crosswalk should name the affected population, decision or action, source data, model or product, provider and customer roles, human judgment, possible harm, and the evidence another reviewer would need. Authority language should be connected to this operating record—not attached to a generic AI inventory entry.

Map requirements to operating evidence

Review dimensionEvidence to retainExecutive question
Scope and applicabilityEntity, jurisdiction, population, system, purpose, version, and interpretation ownerWhy is this authority relevant to this exact workflow?
Data and inputSource, rights, quality, lineage, permitted use, retention, and affected groupsWhich evidence makes the output reviewable?
Human authorityReview, approval, challenge, override, escalation, and stop rightsWhich judgment remains with an accountable person?
Control operationConfigured rule, test result, exception, user action, and monitoring recordHow do we know the control works here?
Change and incidentTrigger, impact assessment, correction, notification, and reapprovalWhat reopens the decision?

Question-by-question application

1. Are criteria genuinely job related?

Read this question through the scope of FTC Advertising and Marketing Basics. Review AI-drafted marketing and vendor performance claims. Record the exact source passage, the interpretation owner, the affected hiring and onboarding support step, and the evidence that would show the decision is operating as intended. If the authority does not answer the question directly, preserve that gap instead of filling it with a provider claim or an editorial assumption.

The U.S. Federal Trade Commission boundary matters here: The authority record does not certify a product, provider, program, or organization and does not determine buyer-specific applicability. For Business Owners, the answer should state what changes in responsibility, information, review, approval, monitoring, or communication. It should also name what remains outside the authority's scope and which legal, risk, privacy, security, financial, employment, marketing, coaching, or technical specialist must confirm the conclusion.

2. Can applicants or employees request accommodation?

Read this question through the scope of FTC Advertising and Marketing Basics. Review AI-drafted marketing and vendor performance claims. Record the exact source passage, the interpretation owner, the affected hiring and onboarding support step, and the evidence that would show the decision is operating as intended. If the authority does not answer the question directly, preserve that gap instead of filling it with a provider claim or an editorial assumption.

The U.S. Federal Trade Commission boundary matters here: The authority record does not certify a product, provider, program, or organization and does not determine buyer-specific applicability. For Business Owners, the answer should state what changes in responsibility, information, review, approval, monitoring, or communication. It should also name what remains outside the authority's scope and which legal, risk, privacy, security, financial, employment, marketing, coaching, or technical specialist must confirm the conclusion.

3. Which decisions require documented human review?

Read this question through the scope of FTC Advertising and Marketing Basics. Review AI-drafted marketing and vendor performance claims. Record the exact source passage, the interpretation owner, the affected hiring and onboarding support step, and the evidence that would show the decision is operating as intended. If the authority does not answer the question directly, preserve that gap instead of filling it with a provider claim or an editorial assumption.

The U.S. Federal Trade Commission boundary matters here: The authority record does not certify a product, provider, program, or organization and does not determine buyer-specific applicability. For Business Owners, the answer should state what changes in responsibility, information, review, approval, monitoring, or communication. It should also name what remains outside the authority's scope and which legal, risk, privacy, security, financial, employment, marketing, coaching, or technical specialist must confirm the conclusion.

Use-case questions

  1. Are criteria genuinely job related?
  2. Can applicants or employees request accommodation?
  3. Which decisions require documented human review?

Evidence needs

  • current official authority source
  • configured workflow evidence
  • representative normal and exception results
  • named interpretation and decision owners

Risks of a superficial mapping

  • discrimination
  • privacy invasion
  • incorrect employment guidance
  • a framework name used as a substitute for scoped applicability
  • provider documentation treated as proof of organizational conformity
  • a control described in design but not tested in operation
  • a source revision that does not trigger reassessment

A useful mapping is deliberately modest. It identifies the decision, operating obligation, responsible person, evidence, unresolved question, and next review trigger. It does not turn a publication summary into legal advice or a product feature into an assurance conclusion.

Review record to retain

  1. Capture the current official source and exact relevant passage.
  2. Record who interpreted it and which professional owner must confirm applicability.
  3. Map the interpretation to the actual hiring and onboarding support workflow and affected population.
  4. Identify preventive, detective, corrective, and governance controls.
  5. Test at least one normal case, difficult exception, override, and source change.
  6. Preserve the conclusion, dissent, residual risk, evidence, and date for re-review.

Advertising-claim substantiation lens

For hiring and onboarding support, inventory every express and implied claim made by copy, image, comparison, demonstration, testimonial, disclosure, targeting rule, or generated variation. Connect each material claim to evidence that existed before distribution, identify the audience likely to receive it, and record who approved the final meaning rather than only the words supplied to a model.

Test whether qualifications are clear and proximate on each device and channel, whether an endorsement reflects typical or otherwise disclosed experience, and whether personalization changes the net impression. Preserve the prompt or brief, source evidence, generated alternatives, human edits, approval, disclosure placement, published asset, distribution population, complaint or correction, and retirement decision.

Interpretation boundary

The authority record does not certify a product, provider, program, or organization and does not determine buyer-specific applicability.

The publication supports research and executive decision preparation. It does not provide legal, financial, accounting, employment, clinical, cybersecurity, investment, procurement, or implementation advice.

Official authority source: U.S. Federal Trade Commission